the category defining idea:
TO BUILD A NEXT DAY, FRESH CUT FLOWER BUSINESS ONLY ON AMAZON
Elliott & hugh needed an identity that felt dtc but could thrive on amazon. a direct-to-amazon brand. taking inspiration from the irl florist experience, the core brand elements emphasise the sentimental value of when to send and who to give flowers to.
DTC only on amazon? to make elliotts feel just as premium as a typical direct-to-consumer brand, we created a modern, light-hearted identity and a design system expressive of quality. to elevate the personal feel, we partnered with tommy bretnall who curated a family of friendly flower-based characters.
All brand elements come together on the amazon storefront: a vibrant and cheerful digital touchpoint that helps flower senders connect with a brand they can trust on a platform they already use. our experience also taught us that animation helps convert by upto +5% so we sprinkled a little motion magic here and there.
"We've ended up with exactly what we wanted, a brand that can stand out on Amazon. We have the toolkit and confidence to keep our ongoing output up to the initial standard, so now we lean on Newfor for new creative ideas that can help us to drive growth and retention."